Barb Perfume (Packaging) by Roma Lazarev
2014 - 2015, Platinum A' Packaging Design Award Winner
In the basis of this project was a question: What kind of perfume would we definitely buy? The one to stand out against others on the market full of trendy and glossy perfume brands. The one reflecting the man's personality, savage power and courage. We looked around and found a solution right down at our feet. Millions of years ago a man picked up a stone and the stone has changed people's life and the course of civilization. As many times before, nature itself gave us the powerful insight.
Barb is a perfume brand for men whose spirit is eager to break through the concrete walls, whose boundaries are way beyond the whole world. The fragrance of wilderness and roughness against the abundance of the artificial finesse. The brand doesn't use logo in its common sense, for it contradicts the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.
Design Challenges
The challenge was to create a package which would stand out against others on the market full of glossy perfume flasks and to find the shape reflecting the man's personality, savage power and courage.
Production Technology
The flask is made of stone, which symbolizes simplicity, individuality, strength of mind and primal strength. True essence within a decent shape, a form that holds a spirit of its owner. A plastic transparent cube that holds the flask doesn't hide its essence and naturalness, the floating illusion grants the sense of weightlessness. The rough calligraphy is made with wooden sticks to emphasize the savage nature of Barb.
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